UA-114654227-1
top of page
Writer's pictureJai Jind

The Power of Communication in Shaping Identity and Worldview

Communication is more than just a means of exchanging information; it is a powerful force that shapes our identities, beliefs, and actions. From the media we consume to the interactions we have with others, every message we receive influences who we are and how we perceive the world around us. In this essay, we will explore the intricate relationship between communication theories and the biblical concept of mind renewal, demonstrating how the messages we internalize can either lead us down a path of destruction or guide us toward transformation and growth.


At the core of communication is the transmission of a message from one person to another, a process that involves encoding, decoding, and feedback. This seemingly simple exchange is actually a complex interaction shaped by various factors, including culture, context, and the medium through which the message is delivered. The theories that have emerged to explain this process—such as Symbolic Interactionism, Cultivation Theory, and Agenda Setting—provide valuable insights into how our self-concept and worldview are constructed.

Symbolic Interactionism posits that our self-concept is formed through our interactions with others and the meanings we attach to these interactions. This theory resonates deeply with the biblical principle of mind renewal, where the Word of God serves as a mirror reflecting our true identity in Christ. Before Christ, our self-concept is often shaped by societal prototypes, leading to a fragmented and inconsistent sense of self. However, as we engage with God’s Word and allow it to transform our thinking, we begin to see ourselves as God sees us—whole, valued, and purpose-driven.


The media we consume plays a crucial role in shaping our perceptions of reality. Cultivation Theory suggests that prolonged exposure to media content, especially television, can cultivate a distorted view of the world, influencing our beliefs, attitudes, and behaviors. This was evident in the story of Paul Salmaniw, whose identity was shaped by the media he consumed as a child and adolescent. The characters and messages he internalized led him down a destructive path, reinforcing a self-concept that was at odds with his true identity.

However, the story of Paul also highlights the redemptive power of mind renewal. After his conversion, Paul began to replace the destructive messages of the world with the life-giving truths of Scripture. This process of mind renewal involved reprogramming his thoughts and behaviors, aligning them with the Word of God, and ultimately transforming his identity from a criminal to a follower of Christ.


Agenda Setting Theory reveals how the media prioritizes certain issues, shaping public perception and influencing what people consider important. In a similar vein, the Bible provides a divine agenda, directing our focus toward the things of God and away from the distractions of the world. Cognitive Dissonance Theory, on the other hand, describes the discomfort we experience when our beliefs and behaviors are inconsistent. This theory is mirrored in the biblical exhortation to be "doers of the Word," aligning our actions with our beliefs to maintain spiritual integrity.


For Paul, this meant shifting his priorities from material pursuits to spiritual growth. By meditating on Scripture and allowing it to renew his mind, Paul was able to overcome the cognitive dissonance that had previously led him to destructive behaviors. His transformation is a testament to the power of God’s Word to reorder our priorities and bring our lives into alignment with His will.


The intersection of communication theories and biblical principles provides a powerful framework for understanding how our identities are shaped and transformed. By recognizing the influence of the messages we receive—whether from the media, society, or Scripture—we can take control of our spiritual development and align our lives with God’s purpose. Mind renewal is not just a biblical mandate; it is a practical process that can lead to profound personal transformation, empowering us to live out our true identity in Christ.


This essay has explored the profound impact that communication has on our identity and worldview. It is my hope that by understanding these concepts, you will be better equipped to navigate the messages you encounter daily, discerning what aligns with God’s truth and what does not. As you continue on your journey of mind renewal, remember that you have the power to choose which messages you internalize and allow to shape your life. Choose wisely, and let the Word of God be the ultimate guide in your transformation.

4 views
bottom of page